Based on your experiences as a coffee consumer,
1. Does Starbucks’ strategy seem to set it apart from rivals?
2. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
3. What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?
You can do some research on the Internet to support your responses.
1. Does Starbucks’ strategy seem to set it apart from rivals?
2. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these?
3. What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?
You can do some research on the Internet to support your responses.