Part 1: Provide a graduate-level response to each of the following questions:
Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
What is one of your favorite brands (why)? What is a brand you hate (why)?
Please provide 450 plus words response in APA format.
Part 2: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?
Please provide 450 plus words response in APA format.
Reference: Iacobucci, D. (2018). Marketing management. 5th ed. Cengage Learning