1. Who buys the product?
2. Who does not buy the product?
3. What need or function does the product serve?
4. Is there a market need that is not being met by current product/brand offerings?
5. What problem does the product solve?
6. What are customers buying to satisfy the need for which the product is targeted?
7. What price are they paying?
8. When is the product purchased?
9. Where is the product purchased?
Include a cover page and a reference page to complete the assignment. Include at least two sources other than the textbook to support your argument in the paper. Similarity less than 10%.