History homework help. ANSWER BOTH QUESTIONS
ANSWER BOTH PARTS OF QUESTION 1 AND QUESTION 2.
EACH QUESTION IS WORTH 50 MARKS
QUESTION 1
THIS QUESTION HAS A LIMIT OF 1000 WORDS (+ 10%)
a) Providing appropriate examples, discuss the creation of emotional
experiences as part of the organisation’s experiential marketing strategy. (25
MARKS)
b) Define nostalgia, discuss its different types, and explain the reasons behind
the rise of retro-marketing in post-modern society. (25 MARKS)
QUESTION 2
THIS QUESTION HAS A LIMIT OF 1000 WORDS (+ 10%)
a) Critically discuss the advantages and disadvantages of brand extensions. (25
MARKS)
b) Provide appropriate guidelines to an organisation wishing to develop a
successful global brand strategy. (25 MARKS)
