FORUM #1: What is the role of retailing in delivering customer value? What must retailers do as they plan for and react to the digital disruption? What opportunities are there for retailers to increase sales through technology? Provide an example.
ASSIGNMENT: This week’s assignment includes creating your own marketing framework. Your framework should be a one-page visual representation of your marketing plan. Feel free to use Piktochart. Through the lesson for this week, you were provided some ideas of what should be included as well as some examples of other marketing frameworks. Now it is time to use this framework to create your own. Be innovative and think “outside” the box as you are developing your framework. Provide a narrative that details your framework.
Minimum 1 page visual
Minimum 1 page narrative
Minimum 2 scholarly sources
