Marketing homework help

Final Assessment Tutorial Questions
Unit Code: HC1062
Unit Name: Decision making and problem solving
Assignment: Final Tutorial Assignment Questions
Due: 11:59pm 13
th October 2020
Weighting: 50%
Total Marks: 50 marks
Purpose: This assignment is designed to assess your level of knowledge of the key topics
covered in this HC1062 unit
Unit Learning Outcomes Assessed:
In your business career you will face many decisions. This subject examines the techniques
available for undertaking research, analysing data, identifying alternatives, making choices
and formulating recommendations.
Research that is well planned and well executed can improve the quality of business decisions.
This subject will explore the alternatives available for undertaking research and equip students
with the skills required to manage effective research projects.
Description: Each week students were provided with three tutorial questions of varying
degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each
week on Blackboard. The Interactive Tutorials are designed to assist students with the
process, skills and knowledge to answer the provided tutorial questions. Your task is to
answer a selection of tutorial questions for weeks 2, 3, 4, 5, 8 and 11 and submit these
answers in a single MS word document.
Requirements: Please note all questions are compulsory. Furthermore, it is important when
you answer the questions, you do not just copy and paste the answers from other sources,
but rather, try to paraphrase it and provide 2 – 5 references (in- text referencing) per question.
Where the word limit is not specified, you are required to write in between 200-300 words.
The questions to be answered are;
Question 1 (Week 2 Tutorial)
Discuss in about 300 words the Hierarchy of the information- based business decision makers.
Which level has the best chance of success and why? (7 marks)
Question 2 (Week 3 Tutorial)
The business research process involves a series of steps that systematically investigate a
problem facing the organization. Select one example of a business problem and in about 500
words, discuss the sequence of steps that can be followed to conduct the business research
to help in decision making. (11 marks)
Question 3 (Week 4 Tutorial)
Case studies usually involve in-depth and detailed examination of a particular case and are
widely used in exploratory investigations. Describe in detail the three major types of
asymmetrical causal relationships. Provide relevant example for each type (7 marks)
Question 4 (Week 5 Tutorial)
The qualitative data collection takes many forms but interviewing and observing are among
the most frequently used. Describe in detail the different interview formats used in the
gathering of qualitative data. Provide relevant examples of the scenarios where each format
is more appropriate. (7 marks)
Question 5 (Week 8 Tutorial)
Differentiate the following set of terms in relation to evaluation of the measurement tools.
Provide relevant examples. (7 marks)
a) Validity, Reliability, and Practicality
b) Content, Construct and Criterion
Question 6 (Week 11 Tutorial)
a) Select an appropriate graph to present the data in the table below. Briefly explain your
graph highlighting the keys points between 2019 and 2020 (Hint: Use MS Excel to produce
the selected graph). (6 marks)
All arrivals to Australia in April 2019 and in April
Country of citizenship Apr-19 Apr-20
New Zealand 163,130 1,180
India 53,450 990
UK 83,960 530
Philippines 23,070 360
China 132,360 320
Pakistan 4,780 280
Indonesia 17,870 270
Germany 17,900 220
Malaysia 36,670 220
USA 63,270 200
Australian Bureau of
b) Briefly explain the meaning of the following terms. Provide at least one relevant example (5
• Central limit theorem
• Confidence interval
• Confidence level
• Interval estimate
• Point estimate


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