Marketing homework help. One of the highlights Chapter Two discusses is on corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:
· Expansion of its current businesses and activities
· Diversification into new businesses, either through internal business development or acquisition
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Question #1 “Expansion by Increasing Penetration of Current Product-Markets,” is this a strategy Samsung has used? Explain why or why not.
Question #2 “Expansion by Developing New Products for Current Customers,” is this a strategy Samsung has used? Explain why or why not.
Question #3 “Expansion by Selling Existing Products to New Segments or Countries,” is this a strategy Samsung has used? Explain why or why not.
Question #4 “Diversification to Become a Conglomerate,” is this a strategy Samsung has used? Explain why or why not.
We continue to use “Samsung — Changing Strategies to Build A Global Brand” for our “Week 3 Discussion”.
This case can be found at the beginning of “Chapter One Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies”. Also, you can get it at “Files”.
· You needs student X2 to answer it, student X2 will receive 4 points.
· Question 3 needs student X3 to answer it, student X3 will receive 4 points.
· Question 4 needs student X4 to answer it, student X4 will receive 4 points.
· After student X1 X2 X3 or X4 answered Question 1, 2, 3 or 4 (which means four classmates did their work before you get here), you can choose two postings from two classmates and provide your critique to each (your critique each is worth 2 points).
As always, you must Unicheck before your posting.
do not need to answer all four (4) questions above:
