1. Competitive Analysis Marketing Strategy Project
Instructions;
The Marketing Strategy Project is a seven (7)-page paper-based knowledge gained in the course. The project is based upon a product that the student chooses. Then, each of the seven elements of strategy (found on p. 255 of textbook) must be developed fully. The student, after reading the text and studying each of the resources presented in the course, should write the paper in the following format (at least one full paragraph per section): introduction, each of the seven strategy elements, and finally your opinion (last paragraph – what do you think of competitive analysis for the product… and why). The body of the paper needs to be at least 7 full pages and no more than 10 pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education.
2. Competitive Analysis Reflection Essay
Instructions
The reflection assignment is a three (3)-page paper-based knowledge gained in the course. The paper is a reflective writing of the peer-reviewed articles, various videos, and textbook that are presented in the various modules of the course. The student, after reading and studying each of these resources, should write the paper in the following format (one full paragraph per section): Introduction, Key Article Finding, Key Video Finding, Key Textbook Finding (in each of the ‘finding’ paragraphs be specific on the item that caught your attention in the course and why), and finally your Opinion (last paragraph – what do you think of competitive analysis… and why). The body of the paper needs to be 3 full pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education.
Article list.
Competitive Landscape Shifts – The Influence of Strategic Entrepreneurship on Shifts in Market Commonality by Withers, Ireland, Miller, Harrison, and Boss.
Academy of Strategic Management Journal: Strategy in an Era of Economic Uncertainty by Healy, Knaus, Matthews, Mir and Betts.
Academy of Management Review article: How Applying Instrumental Stakeholder Theory can Provide Sustainable Competitive Advantage by Jones, Harrison, and Felps.
Article in Academy of Strategic Management Journal: A Comparative Analysis of Small Business Orientation by Ogbari, Ibidunni, Ogunnaike, Olokundun, and Amaihian.
Article in Academy of Strategic Management Journal: Grand Theory Model of Strategic Quality by Unissula Widodo.
How to Rethink Your Business During Uncertainty, by Rita McGrath published in the MIT Sloan Management Review (Spring 2009).
Videos list.
https://youtu.be/mYF2_FBCvXw
https://youtu.be/gAfk-e8YReQ
https://youtu.be/K_usAROt9bc
https://youtu.be/LrsjLA2NGTU
https://youtu.be/sYiaAtPSp2s
And textbook is attached separately as file.
