Operations Management homework help. ACADEMIC PAPER
Description:
• Individual task.
• A Brand will be assigned to you.
• You have to write a paper answering the questions stablished in this brief.
Questions:
1. Media Strategy: Identify the Brand’s media strategy differentiating between Paid, Own and Earned media.
2. Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.
3. Media Coverage: Explain the geographic coverage used by your Brand.
4. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?
5. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.
Formalities:
• Wordcount: From 1000 to 1500 words.
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Assignment Launch: Week 10.
Submission: Week 13 – Via Moodle (Turnitin). Submission will be accepted all Week 13: From the 4th to the 10th of May at 23:59hrs (Barcelona’s time).
Weight: This task is a 45% of your total grade for this subject.
Outcomes: This task assesses the following learning outcomes:
• Demonstrate an understanding of the complexities of strategic management.
• Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.
BCO128 ADVERTISING, MEDIA AND BRANDING – Task brief & rubrics
Rubrics
Exceptional
90-100
Good
80-89
Fair
70-79
Marginal fail
60-69
Knowledge &
Understanding
(20%)
Student demonstrates
excellent understanding of key
concepts and uses vocabulary
in an entirely appropriate
manner.
Student demonstrates good
understanding of the task and
mentions some relevant
concepts and demonstrates use
of the relevant vocabulary.
Student understands the task
and provides minimum theory
and/or some use of
vocabulary.
Student understands the task
and attempts to answer the
question but does not mention
key concepts or uses minimum
amount of relevant vocabulary.
Application
(30%)
Student applies fully relevant
knowledge from the topics
delivered in class.
Student applies mostly relevant
knowledge from the topics
delivered in class.
Student applies some relevant
knowledge from the topics
delivered in class.
Misunderstanding may be
evident.
Student applies little relevant
knowledge from the topics
delivered in class.
Misunderstands are evident.
Evaluation
(30%)
Student evaluates the findings
in excellent ways, drawing
outstanding conclusions and
proposing new paths of work.
Student evaluates the findings in
a significant manned, drawing
some conclusions and proposals.
Student creates a fair report but
misses some elements learned in
class. Misunderstandings may be
evident.
Student creates an incomplete
report plan with some important
missing elements and/or some
irrelevant details.
Communication
(20%)
Student communicates their
ideas extremely clearly and
concisely, respecting word
count, grammar and
spellcheck
Student communicates their
ideas clearly and concisely,
respecting word count,
grammar and spellcheck
Student communicates their
ideas with some clarity and
concision. It may be slightly over
or under the wordcount limit.
Some misspelling errors may be
evident.
Student communicates their
ideas in a somewhat unclear and
unconcise way. Does not reach
or does exceed wordcount
excessively and misspelling
errors are evident
