Export Plan Project
Objective: to create an export plan .
Examine the market where you will be exporting product
Size of market (demographics, socioeconomic state,
urban/rural); sales that you expect.
Socio-cultural acceptance of product–adaptation necessary?
Legal/bureaucratic environment (imports, local manufacture,
Competition in market.
Economic and political climate for foreign business.
Methods for marketing and distribution.
Managerial and labor climate.
Financial viability (profit margin, currency translation, profit
Summary – Conclusions.
Identify what product or service you will be
What country have you selected to market your
What kind of exporting will you be conducting?
Market and the Opportunity
Economic and Socioeconomic Market Issues.
Any Significant Cultural Issues Within the Market?
Political and Legal Climate Issues?
Any Intellectual Property Rights Issues?
How is the labor climate?
Four P Issues
Any Product differentials, patents unique propositions?
How will the product/service be promoted.
Any pricing strategy?
How are you going to get the product to the market?
Any competition the marketplace to consider.
Are you going to export from the U.S. into a market
using domestic people only?
Are you going to export through an international agent,
distributor or your own internal company sales group?
Are you going to be selling to a company subsidiary?
How is your company organized? Import/Export
department, international department or outside trading
Any Foreign Exchange issues?
Do you have a sales budget?
What kind of margins do you plan to make?
Any financial restrictions from the government?