This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service- MY PRODUCT IS A BULLETPROOF VEST. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations. You will report on three communication channels: Digital Marketing (REQUIRED) Select two of the following: Broadcast Advertising (TV, radio) Print Advertising Outdoor/Out-of-Home Advertising Sales Promotion Direct Marketing (traditional) Public Relations Personal Selling Communications Channel 1: Digital Marketing Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What types of digital marketing will be used? Why? Communications Channel 2 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Communications Channel 3 Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required) Detail the media plan: What aspects of the marketing communications channel will be used? Why? Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information see Differences Between First and Third Person. See the Student Guide to Writing a High-Quality Academic Paper, including pages 13 and 14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” on the TLC portal. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. The use of direct quotes is strongly discouraged. Use the attached APA-formatted template (MKT301 Case3) to create your submission. Assignment Expectations Your submission will include: Trident University International’s cover page A two-page paper with APA citations (2-3 sentence introduction, body, 2-3 sentence conclusion) The reference list page in APA format. attachment mkt301case32018-51536.docx

Assignment Content

Create a 12- to 15-slide Microsoft® PowerPoint® presentation. Complete the following in your presentation:
Explain how Electronic Health Records (EHR) are used.
- Identify types of information found in an EHR.
- Describe 1 technology that has an impact on health care delivery.
- Include possible concerns or considerations regarding this technology and patient health data.
- Describe 1 regulation that has an impact on health care delivery.
- Include how this regulation affects the use of patient health data and technology.
- Include consequences of noncompliance with this regulation.
- Describe 1 government agency with oversight of healthcare delivery.
- Identify whether this agency is available at the federal, state, or local level.
- Identify a healthcare structure that must comply with this agency
- Describe the effect this agency has on health care delivery.
- Summarize the importance of compliance for patient health data and technology.
  Note: Provide speaker notes for each slide. Refer to the tutorial “Adding Speaker Notes to Your PowerPoint® Slides” from Microsoft® for more information on how to add speaker notes to your presentation.
  Cite any references to support your assignment.
  Format your assignment according to APA guidelines.

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